Brand Product Development

Course Code: FASH 3501

Academic Year: 2018-2019

This applied course allows students to simulate the activities of a fashion buyer in overseeing the research, development and presentation of a private brand line. Students research the concept of brand development and marketing. The emphasis in developing the line is placed on the line's relevancy to target market in style, pricing and trend; technical aspects, including costing, specs and quality control; sourcing strategies; and development of a strong competitive advantage. Students research and analyze logistics from a domestic and offshore perspective. All aspects of the buying process involved in bringing a line to market are studied.