Course Code: BSPA 252
Academic Year: 2019-2020
Retail is a critical component that contributes to the smooth operation and profitability of a spa business. The spa experience should not end when the customer leaves the spa, and the successful management of the retail products can be a profitable and rewarding extension of the spa experience. This course provides students with the business tools and information to understand the essence of retail planning, the science of retail (purchasing, inventory management) as well as the art of retail (visual presentation, marketing).