Business Research

Course Code: BME 5002

Academic Year: 2018-2019

This course provides a framework of practical quantitative and qualitative business research methods applicable to new enterprises. Students will learn how to research potential market opportunities, competitors, customers and the business environment relative to developing, starting and maintaining their new enterprise. They will learn how such research is conducted and where to go for assistance and research support. Students will develop and undertake initial research for their new enterprise.