Program Length: 1-Year Certificate
Start Dates: September, January
Location: Lakeshore Campus
This is one of the most comprehensive event management programs available. Students learn the skills required to develop and implement a broad range of experiential events, coordinate and analyze sites and facilities, manage social media to drive attendance to events and how to form key partnerships with local charities. Gain transferable skills in management practices such as planning, design, marketing, human resource and volunteer management, sponsorship, catering management, budgeting, risk management, and event evaluation.
Gain hands-on experience in the industry with a 160-hour (minimum) work placement that will give you the opportunity to apply in a real business what you learned in the classroom. Students initiate the placement with the aid of faculty, targeting companies in the Greater Toronto Area. Placements can be completed on a part-time basis throughout the academic year or full time once classes finish.
Tel: 416.675.6622 x79223
Postgraduate classrooms are enriched environments. Students come together from a wide variety of undergraduate experiences; business, art, theatre, production, social science, health science…every possible type of undergraduate degree….but they come together to pursue their love of events.
Whether it is a connection with music festivals, corporate meeting planning, fundraising or not for profit experiential marketing, students in this program come into classroom and find like-minded people who love to plan, organize, create, execute, manage and excel in the world of events. It is a dynamic fast paced, adrenalin-based career that when done right makes the work look effortless. Taught by industry experts who have the credentials to deliver content at the postgraduate level, this comprehensive program curriculum is layered with industry-focused assignments that give the experience necessary to work in this growing field.
A culminating event is put on by students at an off campus venue to raise money for local charities and for the Event Management Scholarship Fund. Students work in groups to develop unique and professional events. Each group is required to prepare and present 2 event proposals for faculty selection. One event per group is selected and students spend approximately 12 weeks bringing the event to fruition. Charity partners are selected, venues secured and contracts negotiated, entertainment booked, catering confirmed, sponsorships acquired and press releases written. The CAPSTONE event is the culminating event in the program, allowing students to apply the learning outcomes from each course.
Ramesh Srinivasan, Program Coordinator of the Bachelor of Hospitality and Tourism Management program hosted a wine tasting and pairing event for Event Management postgraduate students.
Alumni come back to share their experience completing their Capstone Events and to discuss the transition into from student to industry professional.
"Exercises like the mock interviews, creating our brand, making us go outside of our comfort level to networking events, and conducting an interview with an industry professional have all helped in preparing us for the working world. I felt a great change in myself both personally and professionally. Confidence was key to completing our capstone projects, to create a damn good resume and kill it in interviews before landing an amazing internship!!"
-Kelly, Event Management Graduate
Each student completes two courses in career development receiving one-on-one coaching on resume development, job interview skills, networking strategies, personal brand and strength development. By graduation students will have a professional Linkedin site, business card, resume, strengths and skills statement, interview skills and a digital portfolio highlighting their work experience, volunteer efforts, internship commitments, CAPSTONE EVENT, course work and assignments.
Events are part of public, not-for-profit, charitable, private, and corporate sectors. The events industry is used to stimulate economies, increase tourism, develop community awareness, increase public involvement, enhance education, improve quality of life, generate revenue, and market products.