It pays to have skills used by, and needed in, every enterprise, everywhere. Marketing management focuses on creating, building, communicating, and delivering value to customers in ways that meet organizational goals. Humber’s Marketing Management certificate program helps you prepare yourself for a career in marketing—the universally applicable business discipline. In this comprehensive marketing management program you’ll cover:
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Gain hands-on experience in the industry with a 4-week/160 hour (minimum) work placement that will give you the opportunity to apply in a real business what you learned in the classroom. Students find the placement, targeting companies in the Greater Toronto Area. Placements can be completed on a part-time basis throughout the academic year or full-time once classes finish.
A Humber certificate in Marketing Management on your resume improves your career prospects by demonstrating familiarity with, and competence in, essential marketing techniques and concepts. The purpose-built curriculum shows you how to be creative in understanding the needs of customers so you can communicate with them to build relationships and find innovative ways to add value—to their organization and yours. Skills you’ll develop include:
In two semesters you will receive advanced training in creative problem solving, communications, decision making, goal setting, and time management. With a highly practical focus, this program combines real-world case studies, practice with leading marketing techniques, and a work placement.
Marketing affects just about every dollar of Canada’s gross domestic product, because the marketing management function governs exchanges between every customer and every organization. The same relationship between marketing and the organization it serves holds worldwide. Each product or service depends on effective marketing management for its survival and growth. Marketing managers research and analyze markets, develop products, design communications and promotional strategies, draft sales presentations, decide pricing and distribution policy, and build brands—all to satisfy customer needs and wants, and the organization's goals and objectives. Humber’s program helps you gain hands-on experience in the industry through a work placement. This will give you the opportunity to apply in a real business what you’ve learned in the classroom. Students initiate the placement, which may be paid or unpaid, targeting companies in the Greater Toronto Area.
Representative careers include:
Potential employers may include:
Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. Check the transfer guide for detailed information.
