Graduates of this program will develop and implement financial initiatives, co-ordinate and manage sites and facilities, program events, and apply marketing, human resources management, operations management and business administration principles. Additionally, you will gain hands-on experience in event management practices such as planning, design, marketing, fundraising/sponsorship, budgeting, risk management, event evaluation and much more. This program also includes a work placement to give you practical experience that employers demand. Program faculty are chosen for their expertise and experience in the event management field, and many continue to work in the industry.
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Gain hands-on experience in the industry with a 160-hour (minimum) work placement that will give you the opportunity to apply in a real business what you learned in the classroom. Students initiate the placement with the aid of faculty, targeting companies in the Greater Toronto Area. Placements can be completed on a part-time basis throughout the academic year or full time once classes finish.
Events are part of public, not-for-profit, charitable, private, and corporate sectors. The events industry is used to stimulate economies, increase tourism, develop community awareness, increase public involvement, enhance education, improve quality of life, generate revenue, and market products. Professional event managers, working with stakeholders, are required to plan, organize, staff, direct, co-ordinate and evaluate events that meet client needs.
Potential areas of employment available to qualified graduates include tourism and economic development; arts and culture; wedding planning; sports and recreation; meeting and convention planning; business associations; entertainment; municipal, provincial or federal governments; not-for-profit and charitable organizations; trade shows and expositions; hospitality and travel; community organizations; and convention centres.
Entry-level positions include: event co-ordinator, marketing assistant, special events organizer, promotion co-ordinator, account representative, trade show planner, conference co-ordinator, and corporate meeting planner.
Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. Check the transfer guide for detailed information.
