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Your ability to market yourself to employers increases your chances of a rewarding career. Not only does Humber’s two-year Marketing diploma provide the fundamental skills, knowledge, and attitudes needed for success in the marketing profession, but it also presents networking opportunities and shows potential employers the willingness to go the extra distance. This program fosters understanding of the core elements of business—including, human resources, accounting, finance, and economics—and shows marketing’s integral role in affecting not just business functions but also the success of whole enterprises worldwide. A paid work placement gives students real-world experience in this burgeoning field.
You’ll learn to assess customer needs and tailor products for specific niches. While targeting customers effectively, you’ll create distribution, pricing, and promotion strategies. You will take existing communication skills and adapt them to the demands of marketing—whether that means entering into dialogue with customers or practicing good teamwork and project management.
This is a business diploma, built on a common platform of a solid business education – principles of management, marketing, business law, finance mathematics and microeconomics. This common business platform is shared with other business diploma programs in year one. Students will then shift their focus and begin working towards their specialization in second year.
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View admission requirements
Practise your new skills in the real world with an 84-hour business placement in the fourth semester. Students find the placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumés and job search techniques.
You can earn this diploma without having to commit to a full-time
academic schedule. Enrol in the same courses as our full-time
students—at your convenience. Successfully completing the required course work allows you to apply to the diploma program and complete the paid work placement necessary for graduation.
