Humber’s Advertising – Media Sales program covers everything from evaluating the major media in Canada and assessing their strengths and weaknesses, to developing focused media campaigns and compelling media presentations.
The expansive curriculum covers translating marketing objectives into media objectives, analyzing audience data, and estimating costs, as well as buying/selling advertising time or space for TV, radio, outdoor media, magazines, Internet and newspapers. You will learn to speak knowledgeably and persuasively, and to negotiate as a buyer/seller of time and space. Technology is important, so students learn the computer systems used by the media industry. The course culminates with a six-week work placement at a radio or TV station, newspaper, magazine, or advertising agency. Our Advisory Committee provides regular review and input of our curriculum ensuring our program is always on the cutting edge of industry developments.
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Industry partners include major advertising/ media agencies such as Mediaedge:cia, Starcom, Mindshare, ZenithOptimedia, M2 Universal and Mediacom. Also involved in the program are media outlets such as: CTV, Corus, and Rogers.
The six-week unpaid internship is arranged by the school, and takes place in May/June of the graduating year. Students request an area that interests them, and faculty make every attempt to arrange a suitable placement.
Media advertising is big business in Canada where total print and broadcast advertising expenditures were more than $14.6 billion in 2008, including daily newspapers that had advertising revenues of nearly $2.5 billion, general interest magazines ($692 million), television ($3.3 billion), radio ($1.5 billion) and Internet ($1.6 billion). As a sales representative for a radio or TV station, newspaper, or magazine, sell your medium’s effectiveness to major advertisers like retailers and to advertising/media agencies. Or put the shoe on the other foot, and work in the media departments of advertising/media agencies or major advertisers, and plan media placement and/or execute the plan by purchasing media time and space.
Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit our website at humber.ca/transferguide.
