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Bachelor of Commerce - Marketing

Credential: Honours Degree Program Code: 22281 Length: 8 semesters

Programs Starting Between:

To be eligible for admission, you must possess the following:

  • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
    • Grade 12 English (ENG4U or equivalent) minimum 65 per cent
    • Grade 12 Mathematics (MDM4U, MCB4U, MGA4U, MCV4U or MHF4U or equivalent) minimum 60 per cent (Students who do not possess Grade 12U Mathematics or who have achieved a grade below 60 per cent may be considered for admission.  Students will be required to complete a math equivalency course during their first semester at Humber. Additional course fees will apply.)
    • Four Grade 12 U or M courses in addition to those listed above
    • Overall minimum grade point average (GPA) 65 per cent

or

or

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

 

Mature Applicants

An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older (21 or older for degree programs) as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility. Mature applicants for degree programs will be required to meet course requirements at the U level or equivalent.

College Transfer Applicants

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber will use your college courses and grades to determine program eligibility. You may also be eligible for transfer credit if you are admitted to a Humber program.

University Transfer Applicants

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber will use your university courses and grades to determine program eligibility. You may also be eligible for transfer credit if you are admitted to a Humber program.

Selection: Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

 

Date Location Availability International Student Availability
January 2017LakeshoreOpenOpen
September 2017LakeshoreOpenOpen
January 2018LakeshoreOpenOpen

The 2016/2017 fee for two semesters was:

  • domestic $7,446.54
  • international $14,800.

Amounts listed were the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2016/2017 academic year. Fees are subject to change. 

Additional Costs

For information regarding fees for work terms, refer to Fees and Financial Assistance.

Fees by Semester >

Scholarships

Humber offers a variety of scholarships each year.

Learn more >

Alternative Course of Study

Applicants who do not meet the admission requirements for the Bachelor of Commerce - Marketing degree program should consider applying for the following diploma program(s). View program pages for pathway details:

Marketing, Business >

Business Administration >

Business Administration (Co-op) >

Business Management >

Common Platform

Because our Bachelor of Commerce degrees follow a common curriculum for the first two years, you may be eligible to transfer programs if you find your passion lies somewhere other than Marketing. Other areas include Accounting, Digital Business ManagementFashion ManagementFinanceHealthcare ManagementHospitality and Tourism ManagementHuman Resources ManagementInternational BusinessManagement Studies or Supply Chain Management.

 

Future Study Options

Humber has a number of transfer agreements with other postsecondary institutions (within Canada and around the world) that enables students and graduates to use their Humber credential to gain advanced standing in another program.

Post graduate certificates and Master's degrees 

Credential Opportunity: Bachelor to Grad Cert / Masters
Location: Mount Pleasant, MI
Institution(s): Central Michigan University

Central Michigan University will provide Humber graduates of all four-year Bachelor degrees with  an opportunity to apply and be considered for admission to Post-graduate Certificate and Masters level studies.  Graduates with Humber degrees who also meet additional admission requirements will be considered for admission to the following Masters level programs offered by Central Michigan University:  Master of Business Administration or Master of Science in Administration.

For more information, contact:

www.cmich.edu

intlrecruit@cmich.edu

 

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Humber offers a number of postgraduate certificates to help take your degree further.

Ontario Graduate Certificates >

Transferring from Another College or University

Details on transferring credits or credentials from another college or university or how to apply for credit based on prior work or life experience.

Learn more >

Program Contact(s)

Youssef Youssef
Program Co-ordinator
416.675.6622 ext. 3337
youssef.youssef@humber.ca

Admissions

416-675-5000
enquiry@humber.ca

International Students

Phone 1-416-675-5067
international@humber.ca

Have questions about Humber?

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Apply to Humber

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admission Road Map >

Apply through Ontario Colleges >

Humber Diploma Graduates Application 

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

Fees by Semester

Semester 1 Domestic Fee International Fee*
Total $3,723.27 $7,212.50
Tuition $3,109.76 $6,598.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials  $0.00  $0.00
Co-op/Placement  $110.00  $110.00

 

Semester 2 Domestic Fee International Fee*
Total $3,723.27 $7,212.50
Tuition $3,109.76 $6,598.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials  $0.00  $0.00
Co-op/Placement  $110.00  $110.00

 

Semester 3 Domestic Fee International Fee*
Total $3,723.27 $7,212.50
Tuition $3,109.76 $6,598.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials  $0.00  $0.00
Co-op/Placement  $110.00  $110.00

 

Semester 4 Domestic Fee International Fee*
Total $3,723.27 $7,212.50
Tuition $3,109.76 $6,598.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials  $0.00  $0.00
Co-op/Placement  $110.00  $110.00

 

Semester 5 Domestic Fee International Fee*
Total $3,723.27 $7,212.50
Tuition $3,109.76 $6,598.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials  $0.00  $0.00
Co-op/Placement  $110.00  $110.00

 

Semester 6 Domestic Fee International Fee*
Total $3,723.27 $7,212.50
Tuition $3,109.76 $6,598.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials  $0.00  $0.00
Co-op/Placement  $110.00  $110.00

 

Semester 7 Domestic Fee International Fee*
Total $3,613.27 $7,212.50
Tuition $3,109.76 $6,708.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $0.00 $0.00
Co-op/Placement    

 

Semester 8 Domestic Fee International Fee*
Total $3,613.27 $7,212.50
Tuition $3,109.76 $6,708.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $0.00 $0.00
Co-op/Placement    

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $375 Winter start - $250 Summer start - $125

Our Program

Humber’s Bachelor of Commerce – Marketing degree program gives you a comprehensive grounding in both general business knowledge and specialized marketing skills. 

Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses that focus on marketing strategies will give you the skills, knowledge and experience needed to stand out from the crowd.

You’ll learn from professors recognized for their expertise and extensive industry contacts. The program curriculum, based on current trends, technologies and methodologies, brings real world challenges into the classroom.

By graduation, you’ll have developed a wide range of marketable skills, including:

  • creating a strategic marketing plan
  • conducting a product analysis
  • using social media and advertising for product promotion
  • using databases to create consumer relationships.

Humber’s project-based curriculum means you will take projects from idea to execution while working in a real-world, team-based environment.

Courses Learning Outcomes

Semester 4


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Upon successful completion of the program, a graduate will:

  • Analyze the impact and long range global challenges of economic, environmental, ethical, legal, political, sociological and technological factors upon the strategy, management and behaviour of domestic and international organizations.

  • Analyze, evaluate and solve international business and economic problems, using diverse economic frameworks and relevant business models, creativity, analysis, independent judgment and critical self-awareness.

  • Formulate international business strategies that assess costs, benefits, risks, opportunities, and that address organizational goals and external trends.

  • Develop a business plan.

  • Interpret and prepare financial reports and assess the overall financial performance of an organization.

  • Evaluate the contribution of human resources management to organizational effectiveness and to other key functions within the organization.

  • Evaluate marketing strategies and assess their impact on consumers and the achievement of business goals.

  • Explain the management and use of business information systems, including e-business strategies, for personal and organizational success.

  • Adhere to professional, ethical and legal codes of conduct.

  • Acquire, interpret, analyze, evaluate and employ data, both qualitative and quantitative, from primary and secondary sources.

  • Critically analyze the forces that shape values, ideas, personal and societal circumstances and international business decisions and present an academically structured, sustained and well-supported argument.

  • Assess strategies of operations management and their impact on domestic and international organizations.

  • Develop and implement international project plans and schedules that make efficient use of resources and that achieve organizational goals.

  • Communicate ideas using the most suitable medium for the message, audience and purpose, speaking or writing clearly, concisely, correctly and coherently.

  • Consolidate and extend learning in different contextual frameworks and situations, both within and outside the field of international business.

  • Demonstrate self-awareness, self-confidence, self-direction, self-management and use resources to plan for and attain personal, career and work-related goals, within the context of a changing environment.

  • Work effectively and assertively in groups or teams to achieve desired goals and resolve differing and/or opposing ideas and points of view.

  • Describe and evaluate the role that marketing plays in a corporation`s ability to successfully create long term competitive advantage.

  • Demonstrate the importance of an effective database to maximizing customer life-time value.

  • Evaluate the issues and opportunities for productivity and profit for each segment of the corporate-to-consumer supply chain.

  • Critically analyze the effectiveness of different communication media in building profitable consumer relationships.

  • Demonstrate the central role the consumer plays in today`s competitive sales environment.


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Work Placement

The Humber Bachelor of Commerce – Marketing program requires that you complete 14 weeks/490 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

The Benefits of Choosing a Humber Degree

Degrees on a Common Platform

The Business School offers a variety of Bachelor of Commerce degree programs on a common platform with pathways to areas of specializations. This gives students the time to decide on their career path while they are gaining insight into the fundamentals of business.

Scholarships and Awards

Humber offers $2,500 diploma to degree scholarships for qualified applicants. There are a wide range of scholarships and awards available to business students each year.

Degree Scholarships

A limited number of entrance scholarships are available to full-time students entering a Humber post-secondary/postgraduate program for the first time.

Our Faculty

For information regarding faculty credentials for this program, see below.

View Faculty Credentials

Hanadi Alnawab

MSc (Advanced Computing) – University of Bristol
BSc (Computer Science) – University of Baghdad
Professor and Program Coordinator

Stan Arnold

MBA (Human Resources and Labour Relations) – University of Windsor
BComm (Human Resources and Labour Relations) – University of Windsor
BSc (Psychology) – University of Toronto
Professor

Pauline Ashworth

MBA (Business Administration) – University of Toronto
BA (Textile Marketing) – University of Huddersfield
Professor

Ionela Bacain

PhD (Accounting) – Cuza University
MSc (Electronics) – University of Iasi
BSc (Biomedical Engineering) – University of Iasi
BAcc (Accounting and Business Information Systems) – Cuza University
Professor and Program Coordinator

Mike Barnhart

MBA (Strategic Management) – York University
BEng (Industrial Engineering) – Ryerson University
Professor

Colin Bartley

MBA (Tourism and Hospitality) – University of Guelph
Professor

Edmund Baumann

MBA (Marketing and Decision Support Systems) – York University
BScEE (Communications, Computers, Control) – Drexel University
Professor

Mona Bayani-Keyvani

B. Ed. – York University
M.Sc. (Mathematics) – University of Guelph
B.Sc. (Electronic Engineering) – Tehran Azad University, Tehran

Michele Calpin

MBA (Business Administration) – Harvard Graduate School of Business Administration
BA (Business Administration) – University of Western Ontario
Professor and Program Coordinator

Marcos Cavenaghi

PhD (Computational Physics) - University of Sao Paulo, Sao Carlos, Brazil
MA (Physics) - University of Sao Paulo, Sao Carlos, Brazil
BA (Physics) - University of the State of Sao Paulo, Rio Claro, Brazil
Professor

Sebastien Charette

MBA (Business Administration) – McGill University
BASc (Mechanical Engineering) – University of Ottawa
Professor

Amanpreet Chhina

PhD (International Marketing) – Panjab University
MBE (Marketing) – Punjabi University
BA (Economics) – Panjab University
Professor

Nicole Chuchmach

MBA (Hospitality and Tourism Management) – University of Guelph
BComm (Hotel and Food Administration) – University of Guelph
Professor

Nella Cotrupi

PhD (Comparative Literature Critical Theory) – University of Toronto\
MA (Comparative Literature) – University of Toronto
LLB (Law) – University of Toronto
BA (Political Science and Italian) – University of Toronto
Professor

Audel Cunningham

LLM (European Business Law) – University of Nijmegen
LLM (International Trade Law) – University of Essex
LLB (Law) – University of West Indies
Professor

Riteshkumar Dalwadi

PhD (Management, Consumer Behaviour) - Hemchandracharya North Gujarat University
MBA (Marketing) - Hemchandracharya North Gujarat University
BBA (Marketing and Finance) - Gujarat University
Professor

Jazlin Dow

MA (Visual Culture - Costume Studies) - New York University
BA (Theatre Arts) - University of Lethbridge
Professor 

Alan Dryden

MBA (Business Administration) – University of Western Ontario 
Professor

Stanley Faria

MBA (Business Administration) – Laurentian University
BComm (Accounting and Auditing) – Bombay University
Professor

Kathryn Filsinger

LLM (Labour and Employment Law) – York University
LLB (Law) – University of Toronto
BA (History) – Queen’s University
Professor and Program Coordinator

Emily Gaszynski

MA (Economics) – Queen’s University
BA (Economics) – York University
Professor

Pierre-Pascal Gendron

PhD (Economics) – University of Toronto
MA (Economics) – Queen’s University
BSc (Economics) – Université de Montréal
Professor and Program Coordinator

Isabelle Giroux

PhD (Entrepreneurship and Small Business Management) – University of Hertfordshire
MSc (Organization Development) – Pepperdine University
BSocSc (Political Science) – University of Ottawa
Professor

Michael Ho

PhD (Economics) – University of Toronto
MA (Economics) – University of Guelph
BA (Management and Economics) – University of Guelph
Professor

Ned Ismail

MBA (Business Administration) – Northwestern University
BComm (Business) – University of Saskatchewan
Professor and Program Coordinator

Maya Liberman

MBA (Strategic Marketing) – McMaster University
BA (Psychology) – McMaster University
Professor

Alain Londes

MBA (Business Administration) – Dalhousie University
MA (Russian Studies) – Carleton University
BA (Russian and Political Science) – McGill University
Professor

Lynn McAuliffe

MBA (Business Administration) – University of Toronto
BA (Sociology) – University of Western Ontario
Professor

Wayne McLennan

MA (Counselling Psychology) – New York University
BA (Psychology) – McMaster University
Professor

Firat Mercier

MBA (Business Administration) – Universite Libre de Bruxelles
BSc (Engineering) – Bogazici University
Professor

Adela Nistor

PhD (Applied Economics) – Purdue University
MSc (Economics) – Purdue University
BSc (International Economics and Trade) – Babes Bolyai University
Professor

Jeff Oestreicher

MAcc (Accounting) – University of Waterloo
BEd (Business) – University of Western Ontario
BA (Accounting) – University of Waterloo
Professor

Robert Ogilvie

MEd (Teaching and Learning) – Brock University
BE (Adult Education) – Brock University
Diploma (Business Administration) – Mount Royal College, AB
Professor

Norma Ouellette

MBA (Business) – Simon Fraser University
BA (English) – University of British Columbia
Professor

Owen Parker

PhD (Organizational Sociology) – York University
MBA (Business Administration) – Athabasca University
MA (Sociology) – York University
BA (Psychology and Law) – Carleton University
Business Management Diploma - Sir Sandford Fleming College
Professor

Richard Pitteway

MBA (Hospitality Management) - University of Guelph
Professor

Janet Porter

DBA (Organizational Analysis) – Athabasca University
MEng (Mechanical and Industrial Engineering) – University of Toronto
BASc (Mechanical Engineering) – University of Waterloo
BA – Concordia University
Professor

John Pucic

PhD (Industrial Relations and Human Resources) – University of Toronto
MIR (Industrial Relations and Human Resources) – University of Toronto
BASc – York University
Professor

Amar Rahou

PhD (Financial Forecasting) – University of Glamorgan
MSc (Management and Development of International Financial Systems) – University of Glamorgan
BSc (Accounting) – Al-Mustansiriya University
Professor

Jafar Razmi

PhD (Mechanical and Manufacturing Engineering) – University of Bradford
MEng (Engineering Management) – University of Ottawa
BSc (Industrial Engineering) – Sharif University of Technology
Professor

Ramesh Saxena

PhD (Economics) – Jawaharlal Nehru University
MBA (Business Administration) – University of Ottawa
MA (Economics) – University of Toronto
MPhil (International Studies) – Jawaharlal Nehru University
MA (Economics) – University of Delhi
BA (Economics) – University of Delhi
Professor

Al Seaman

PhD (Management) – Queen’s University
BBA (Business Administration) – University of New Brunswick
Professor

Graeme Simpson

MA (Philosophy) – University of Guelph
BA (Psychology and Philosophy) – University of Guelph
Professor and Program Coordinator

Bruce Sinclair

MASc (Fashion Merchandising Management) – State University of New York
BA – University of Toronto
Professor and Program Coordinator

Rakhshinda Sira

PhD (Management) – Aligarh Muslim University
MSc (Agricultural Economics and Business Management) – Aligarh Muslim University
Professor

Ryan Snider

PhD (Geography and Environmental Management) – University of Waterloo
MA (Geography and International Development Studies) – University of Guelph
BA (Geography and International Development) – Trinity Western University
Professor

Michelle Souilliere

MPA (Public Administration) – University of Victoria
BSc (Psychology) – McMaster University
Professor

Malvin Spooner

MBA (Business Administration) – University of Western Ontario 
MA (Economics) – University of Western Ontario
BA (Economics and History) – University of Toronto
Professor

Ramesh Srinivasan

MA (Hotel Administration) - Institut de Management Hôtelier International
BA (Economics and Statistics) – University of Bombay
Professor and Program Coordinator

Mark Stoiko

MA – York University
BA – University of Toronto
Professor

Na Sui

PhD (Corporate Strategy) – University of Pau et des Pays de L’Adour
MBA (Business Administration) - University of Pau et des Pays de L’Adour
BBA (Business Administration) – University of Shenyang
Professor

Aqeela Tabassum

PhD (Economics) – York University
MA (Economics) – York University
MSc (Economics) – International Islamic University
Professor

Daniel Tsai

MBA (Business Administration) – Cornell University
MBA (Business Administration) – Queen’s University
LLM (Law and Technology) – University of Ottawa
BA (English and Psychology) – University of Victoria
Professor

Norm Tulsiani

LLM (Law) – York University
LLB (Law) – York University
BA – York University
Professor

Manpreet Walia

MBA (International Hospitality Management) – Cornell University
BA (International Hotel and Tourism Management) – Manchester Metropolitan University
BA (Hotel and Catering Management) – Institute of Hotel Management
BA (Psychology) – Punjab University
Professor

Brad Witt

MBA (Financial Management) – Central Michigan University
BA (Business Administration) – Wilfrid Laurier University
Professor

Youssef Youssef

PhD (Management) – Federal University of Santa Catharina, Brazil
MSc (Production Engineering) – Federal University of Santa Catharina, Brazil
Certificate (University Teaching) – Carleton University
Certificate (University Leadership and Administration) – Inter-American Organization for Higher Education Internship, Sherbrook University, PQ
Professor

Violet Zhang

MA (Communication and Culture) – York University
MA (Economics) – York University
BA (Economics) – York University
Professor


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Your Career

Canada’s service sector is poised for strong growth. The field of marketing in particular is predicted to grow exponentially – which means that companies are looking for top talent to help them achieve success. Our program will prepare you to pursue a career as a marketing analyst or a product, sales, marketing or communications manager in a wide range of sectors, including:

  • consumer goods
  • electronics
  • entertainment
  • fashion
  • leisure and tourism
  • manufacturing
  • music
  • retail
  • sports

You’ll learn how to market yourself and get your career underway in advertising firms, retail chains, wholesalers and consumer product companies. The hands-on experience you’ll gain during your studies means you will be able to add value quickly to a wide range of workplaces.

Study Abroad

Degree students may qualify for Study Abroad opportunities.

Every attempt is made to ensure that information contained in this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.