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Bachelor of Commerce - Digital Business Management

Credential: Honours Degree Program Code: DB411 Length: 8 semesters

Programs Starting Between:

To be eligible for admission, you must possess the following:

  • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
    • Grade 12 English (ENG4U or equivalent) minimum 65 per cent
    • Grade 12 Mathematics (MDM4U, MCB4U, MGA4U, MCV4U or MHF4U or equivalent) minimum 60 per cent (Students who do not possess Grade 12U Mathematics or who have achieved a grade below 60 per cent may be considered for admission.  Students will be required to complete a math equivalency course during their first semester at Humber. Additional course fees will apply.)
    • Four Grade 12 U or M courses in addition to those listed above
    • Overall minimum grade point average (GPA) 65 per cent



All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.


Selection: Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.


Date Location Availability International Student Availability
January 2017LakeshoreOpenOpen
September 2017LakeshoreOpenOpen
January 2018LakeshoreOpenOpen

The 2016/2017 fee for two semesters was:

  • domestic $7,446.54
  • international $14,800.

Amounts listed were the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2016/2017 academic year. Fees are subject to change.

Fees by Semester >


Humber offers a variety of scholarships each year.

Learn more >

Alternative Course of Study

Applicants who do not meet the admission requirements for the Bachelor of Commerce - Digital Business Management degree program should consider applying for the following diploma program(s). View program pages for pathway details:

Marketing, Business >

Business Administration >

Business Administration (Co-op) >

Business Management >

Common Platform

Upon completion of the first two years of a Humber Bachelor of Commerce degree program,students may specialize in one of the following areas instead of Digital Business Management: AccountingFashion ManagementFinanceHealthcare ManagementHospitality and Tourism ManagementHuman Resources ManagementInternational BusinessManagement StudiesMarketing or Supply Chain Management.


Future Study Options

Humber has a number of transfer agreements with other postsecondary institutions (within Canada and around the world) that enables students and graduates to use their Humber credential to gain advanced standing in another program.

Humber offers a number of postgraduate certificates to help take your degree further.

Ontario Graduate Certificates >

Transferring from Another College or University

Details on transferring credits or credentials from another college or university or how to apply for credit based on prior work or life experience.

Learn more >

Program Contact(s)

Hanadi Alnawab
Program Co-ordinator
416.675.6622 ext. 3315


Domestic Students

North Campus
Humber Learning Resource Commons, 1st Floor

Lakeshore Campus
WEL 106

International Students

Phone 1-416-675-5067
Fax 1-416-675-6386

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Apply to Humber

Applications to Humber are made through Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or

Admission Road Map >

Apply through Ontario Colleges >

Humber Diploma Graduates Application 

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

Fees by Semester

Semester 1 Domestic Fee International Fee*
Total $3,723.27 $7,212.50
Tuition $3,109.76 $6,598.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $0.00 $0.00
Co-op/Placement $110.00  $110.00 


Semester 2 Domestic Fee International Fee*
Total $3,723.27  $7,212.50
Tuition $3,109.76 $6,598.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $0.00 $0.00
Co-op/Placement $110.00  $110.00 


Semester 3 Domestic Fee International Fee*
Total $3,723.27 $7,212.50
Tuition $3,109.76 $6,598.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $0.00 $0.00
Co-op/Placement $110.00  $110.00 


Semester 4 Domestic Fee International Fee*
Total $3,723.27 $7,212.50
Tuition $3,109.76 $6,598.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $0.00 $0.00
Co-op/Placement $110.00  $110.00 


Semester 5 Domestic Fee International Fee*
Total $3,723.27 $7,212.50
Tuition $3,109.76 $6,598.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $0.00 $0.00
Co-op/Placement $110.00  $110.00 


Semester 6 Domestic Fee International Fee*
Total $3,723.27 $7,212.50
Tuition $3,109.76 $6,598.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $0.00 $0.00
Co-op/Placement $110.00  $110.00 


Semester 7 Domestic Fee International Fee*
Total $3,613.27 $7,212.50
Tuition $3,109.76 $6,708.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $0.00 $0.00


Semester 8 Domestic Fee International Fee*
Total $3,613.27 $7,212.50
Tuition $3,109.76 $6,708.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $0.00 $0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $375 Winter start - $250 Summer start - $125

Our Program

Humber’s Bachelor of Commerce – Digital Business Management program provides the essential components of a traditional business degree, plus a broad selection of cutting-edge technology and advanced marketing techniques. It will help prepare you to succeed in a highly competitive business environment. By graduation, your e-business skills will include:

  • developing e-business sales and marketing plans (product analysis, pricing strategies, distribution channels, promotional programs)
  • employing project management and change management tools
  • analyzing financial issues and how they affect pricing, cost and profit
  • integrating effective and efficient supply chain management operations/tactics/strategies
  • redesigning and streamlining business processes, using information and communication technology (ICT).

Courses include accounting, micro/macroeconomics, business law, marketing, information systems, ethics, e-commerce, web development, database systems, supply chain management and more.

You’ll be able to put classroom learning into practice and get real-world experience by attending industry events, participating in competitions and learning first-hand from guest speakers.

Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses will focus on digital business management.

Among the unique program opportunities, you’ll have the chance to gain practical skills using a broad range of business software such as Microsoft desktop publishing software (Excel, Word, Access, PowerPoint), MS Project, SAP, Web Development Tools, web-based CRM software, and other Web 2.0 technologies and Content Management Systems.

As Internet sales from both business-to-business and business-to-consumer reach into the trillions of dollars worldwide annually, Humber’s combination of a general business degree and broad computer and communication technology skills will make you more competitive in the job market.

Courses Learning Outcomes


Upon successful completion of the program, a graduate will:

  • Analyze the impact and long-range global challenges of economic, environmental, ethical, legal, political, sociological and technological factors upon the strategy, management and behaviour of domestic and global organizations.

  • Critically analyze the forces that shape values, ideas, personal and societal circumstances, and business decisions and present an academically structured, sustained, and well-supported argument.

  • Evaluate the contribution of human resources management to organizational effectiveness and to other key functions within the organization.

  • Evaluate marketing strategies and assess their impact on consumers and the achievement of business goals.

  • Explain the management and use of business information systems, including e-business strategies, for personal and organizational success.

  • Assess strategies and processes of operations management and their impact on domestic and international organizations.

  • Identify the interrelationships among and assess the cost implications of warehousing, transportation, inventory, and customer service.

  • Analyze, evaluate and solve business and economic problems, using diverse economic frameworks and relevant business models, creativity, analysis, independent judgment and critical self-awareness.

  • Acquire, interpret, analyze, evaluate and employ data, both qualitative and quantitative, from primary and secondary sources.

  • Make reasoned judgments on issues based on an informed understanding of common business models and concepts.

  • Present an academically structured, sustained and well-supported argument.

  • Build and deepen relationships with customers by analyzing customer characteristics, communication preferences, behaviours and perception of service using on-line channels to deliver personalized marketing messages.

  • Formulate business strategies that assess costs, benefits, risks, opportunities and that address organizational goals and external trends.

  • Develop a business plan.

  • Interpret and prepare financial reports and assess the overall financial performance of an organization.

  • Develop and implement project plans and schedules that make efficient use of resources and achieve organizational goals.

  • Integrate e-marketing strategies with the strategic, business and marketing plans of an organization.

  • Develop a continuous improvement process to optimize e-marketing effectiveness.

  • Conduct marketing research for an e-business goods, service, or technology.

  • Communicate ideas using the most suitable medium for the message, audience, and purpose, speaking or writing clearly, concisely, correctly and coherently.

  • Evaluate the explanatory power of, limitations, and external influences on business concepts, methodologies, models and theoretical processes and identify areas requiring further study.

  • Reflect critically and evaluate whether they have sufficient depth of knowledge to handle an issue on their own and determine when to seek additional support.

  • Consolidate and extend learning in different contextual frameworks and situations, both within and outside the e-marketing/e-business fields.

  • Adhere to professional, ethical, and legal codes of conduct.

  • Demonstrate self-awareness, self-confidence, self-direction, self-management and use resources to plan for and attain personal, career and work-related goals, within the context of a changing environment.

  • Work effectively and assertively in groups or teams to achieve desired goals and resolve differing and/or opposing ideas and points of view.


Work Placement

The Humber Bachelor of Commerce – Digital Business Management program requires that you complete 14 weeks/490 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

The Humber Experience

students in classroom setting

Watch this video to find out what you will learn in Digital Business Management.

Bhalinder Bedi - Third Year Digital Business Management Student

e-business marketing blenda runebjork

Watch this video to hear about a student internship experience.

The Benefits of Choosing a Humber Degree

Degrees on a Common Platform

The Business School offers a variety of Bachelor of Commerce degree programs on a common platform with pathways to areas of specializations. This gives students the time to decide on their career path while they are gaining insight into the fundamentals of business.

Scholarships and Awards

Humber offers $2,500 diploma to degree scholarships for qualified applicants. There are a wide range of scholarships and awards available to business students each year.

Degree Scholarships

A limited number of entrance scholarships are available to full-time students entering a Humber post-secondary/postgraduate program for the first time.

Our Faculty

You’ll learn from experienced professors, many of whom are active in their field and maintain a network of industry professionals who understand the challenges and benefits of the online global marketplace. Using simple and proven teaching techniques, professors help students to harness information and communications technology to innovate the way companies and people do business.

View Faculty Credentials

Hanadi Alnawab

MSc (Advanced Computing) – University of Bristol
BSc (Computer Science) – University of Baghdad
Professor and Program Coordinator

Stan Arnold

MBA (Human Resources and Labour Relations) – University of Windsor
BComm (Human Resources and Labour Relations) – University of Windsor
BSc (Psychology) – University of Toronto

Pauline Ashworth

MBA (Business Administration) – University of Toronto
BA (Textile Marketing) – University of Huddersfield

Ionela Bacain

PhD (Accounting) – Cuza University
MSc (Electronics) – University of Iasi
BSc (Biomedical Engineering) – University of Iasi
BAcc (Accounting and Business Information Systems) – Cuza University
Professor and Program Coordinator

Mike Barnhart

MBA (Strategic Management) – York University
BEng (Industrial Engineering) – Ryerson University

Colin Bartley

MBA (Tourism and Hospitality) – University of Guelph

Edmund Baumann

MBA (Marketing and Decision Support Systems) – York University
BScEE (Communications, Computers, Control) – Drexel University

Michele Calpin

MBA (Business Administration) – Harvard Graduate School of Business Administration
BA (Business Administration) – University of Western Ontario
Professor and Program Coordinator

Marcos Cavenaghi

PhD (Computational Physics) - University of Sao Paulo, Sao Carlos, Brazil
MA (Physics) - University of Sao Paulo, Sao Carlos, Brazil
BA (Physics) - University of the State of Sao Paulo, Rio Claro, Brazil

Sebastien Charette

MBA (Business Administration) – McGill University
BASc (Mechanical Engineering) – University of Ottawa

Amanpreet Chhina

PhD (International Marketing) – Panjab University
MBE (Marketing) – Punjabi University
BA (Economics) – Panjab University

Nicole Chuchmach

MBA (Hospitality and Tourism Management) – University of Guelph
BComm (Hotel and Food Administration) – University of Guelph

Nella Cotrupi

PhD (Comparative Literature Critical Theory) – University of Toronto\
MA (Comparative Literature) – University of Toronto
LLB (Law) – University of Toronto
BA (Political Science and Italian) – University of Toronto

Audel Cunningham

LLM (European Business Law) – University of Nijmegen
LLM (International Trade Law) – University of Essex
LLB (Law) – University of West Indies

Riteshkumar Dalwadi

PhD (Management, Consumer Behaviour) - Hemchandracharya North Gujarat University
MBA (Marketing) - Hemchandracharya North Gujarat University
BBA (Marketing and Finance) - Gujarat University

Jazlin Dow

MA (Visual Culture - Costume Studies) - New York University
BA (Theatre Arts) - University of Lethbridge

Alan Dryden

MBA (Business Administration) – University of Western Ontario 

Stanley Faria

MBA (Business Administration) – Laurentian University
BComm (Accounting and Auditing) – Bombay University

Kathryn Filsinger

LLM (Labour and Employment Law) – York University
LLB (Law) – University of Toronto
BA (History) – Queen’s University
Professor and Program Coordinator

Emily Gaszynski

MA (Economics) – Queen’s University
BA (Economics) – York University

Pierre-Pascal Gendron

PhD (Economics) – University of Toronto
MA (Economics) – Queen’s University
BSc (Economics) – Université de Montréal
Professor and Program Coordinator

Isabelle Giroux

PhD (Entrepreneurship and Small Business Management) – University of Hertfordshire
MSc (Organization Development) – Pepperdine University
BSocSc (Political Science) – University of Ottawa

Michael Ho

PhD (Economics) – University of Toronto
MA (Economics) – University of Guelph
BA (Management and Economics) – University of Guelph

Ned Ismail

MBA (Business Administration) – Northwestern University
BComm (Business) – University of Saskatchewan
Professor and Program Coordinator

Maya Liberman

MBA (Strategic Marketing) – McMaster University
BA (Psychology) – McMaster University

Alain Londes

MBA (Business Administration) – Dalhousie University
MA (Russian Studies) – Carleton University
BA (Russian and Political Science) – McGill University

Lynn McAuliffe

MBA (Business Administration) – University of Toronto
BA (Sociology) – University of Western Ontario

Wayne McLennan

MA (Counselling Psychology) – New York University
BA (Psychology) – McMaster University

Firat Mercier

MBA (Business Administration) – Universite Libre de Bruxelles
BSc (Engineering) – Bogazici University

Adela Nistor

PhD (Applied Economics) – Purdue University
MSc (Economics) – Purdue University
BSc (International Economics and Trade) – Babes Bolyai University

Jeff Oestreicher

MAcc (Accounting) – University of Waterloo
BEd (Business) – University of Western Ontario
BA (Accounting) – University of Waterloo

Robert Ogilvie

MEd (Teaching and Learning) – Brock University
BE (Adult Education) – Brock University
Diploma (Business Administration) – Mount Royal College, AB

Norma Ouellette

MBA (Business) – Simon Fraser University
BA (English) – University of British Columbia

Owen Parker

PhD (Organizational Sociology) – York University
MBA (Business Administration) – Athabasca University
MA (Sociology) – York University
BA (Psychology and Law) – Carleton University
Business Management Diploma - Sir Sandford Fleming College

Richard Pitteway

MBA (Hospitality Management) - University of Guelph

Janet Porter

DBA (Organizational Analysis) – Athabasca University
MEng (Mechanical and Industrial Engineering) – University of Toronto
BASc (Mechanical Engineering) – University of Waterloo
BA – Concordia University

John Pucic

PhD (Industrial Relations and Human Resources) – University of Toronto
MIR (Industrial Relations and Human Resources) – University of Toronto
BASc – York University

Amar Rahou

PhD (Financial Forecasting) – University of Glamorgan
MSc (Management and Development of International Financial Systems) – University of Glamorgan
BSc (Accounting) – Al-Mustansiriya University

Jafar Razmi

PhD (Mechanical and Manufacturing Engineering) – University of Bradford
MEng (Engineering Management) – University of Ottawa
BSc (Industrial Engineering) – Sharif University of Technology

Ramesh Saxena

PhD (Economics) – Jawaharlal Nehru University
MBA (Business Administration) – University of Ottawa
MA (Economics) – University of Toronto
MPhil (International Studies) – Jawaharlal Nehru University
MA (Economics) – University of Delhi
BA (Economics) – University of Delhi

Al Seaman

PhD (Management) – Queen’s University
BBA (Business Administration) – University of New Brunswick

Graeme Simpson

MA (Philosophy) – University of Guelph
BA (Psychology and Philosophy) – University of Guelph
Professor and Program Coordinator

Bruce Sinclair

MASc (Fashion Merchandising Management) – State University of New York
BA – University of Toronto
Professor and Program Coordinator

Rakhshinda Sira

PhD (Management) – Aligarh Muslim University
MSc (Agricultural Economics and Business Management) – Aligarh Muslim University

Ryan Snider

PhD (Geography and Environmental Management) – University of Waterloo
MA (Geography and International Development Studies) – University of Guelph
BA (Geography and International Development) – Trinity Western University

Michelle Souilliere

MPA (Public Administration) – University of Victoria
BSc (Psychology) – McMaster University

Malvin Spooner

MBA (Business Administration) – University of Western Ontario 
MA (Economics) – University of Western Ontario
BA (Economics and History) – University of Toronto

Ramesh Srinivasan

MA (Hotel Administration) - Institut de Management Hôtelier International
BA (Economics and Statistics) – University of Bombay
Professor and Program Coordinator

Mark Stoiko

MA – York University
BA – University of Toronto

Na Sui

PhD (Corporate Strategy) – University of Pau et des Pays de L’Adour
MBA (Business Administration) - University of Pau et des Pays de L’Adour
BBA (Business Administration) – University of Shenyang

Aqeela Tabassum

PhD (Economics) – York University
MA (Economics) – York University
MSc (Economics) – International Islamic University

Daniel Tsai

MBA (Business Administration) – Cornell University
MBA (Business Administration) – Queen’s University
LLM (Law and Technology) – University of Ottawa
BA (English and Psychology) – University of Victoria

Norm Tulsiani

LLM (Law) – York University
LLB (Law) – York University
BA – York University

Manpreet Walia

MBA (International Hospitality Management) – Cornell University
BA (International Hotel and Tourism Management) – Manchester Metropolitan University
BA (Hotel and Catering Management) – Institute of Hotel Management
BA (Psychology) – Punjab University

Brad Witt

MBA (Financial Management) – Central Michigan University
BA (Business Administration) – Wilfrid Laurier University

Yvonne Yip

MBA (Business Administration) – Athabasca University
BComm (Retail Management) – Ryerson University

Youssef Youssef

PhD (Management) – Federal University of Santa Catharina, Brazil
MSc (Production Engineering) – Federal University of Santa Catharina, Brazil
Certificate (University Teaching) – Carleton University
Certificate (University Leadership and Administration) – Inter-American Organization for Higher Education Internship, Sherbrook University, PQ

Violet Zhang

MA (Communication and Culture) – York University
MA (Economics) – York University
BA (Economics) – York University


Your Career

Our program provides you with the skills for a career in business and marketing in both local and global economies.

The integration of information systems with web communications allows businesses to refine customer service, enhance manufacturing and inventory control, develop interactive websites, market products and services to multiple audiences, and more. This increases the need for talented graduates with the e-business skills and knowledge to help companies compete in the global commercial economy.

As a graduate of our program, you will have career opportunities in this rapidly evolving industry. Career options include market analyst, e-marketing specialist, product manager, distribution manager, purchaser/buyer, operations manager, quality supervisor, Internet marketer, content manager, social media co-ordinator and online support. This degree will help you gain the skills and knowledge that are the foundation for future managerial positions, as well as the capabilities necessary to start your own business.

As you become adept at conducting business electronically, providing web-based customer service, promoting products and services and collaborating with business partners online, you’ll be on your way to changing the way business is being done globally and locally.

Our graduates have been hired by CIBC, City of Toronto, CCV Insurance and Financial, Ticketmaster Canada, TD Canada Trust, Home Depot, Bell Canada, Loblaw Companies Ltd., Bank of Montreal, Adidas, Summitt Energy, Taro Pharmaceuticals, and Tetley, as well as Ontario’s Ministry of Government Services, not-for-profit and public service organizations, and small- and medium-sized manufacturing and consulting businesses.

Student Success

Faria Islam is proud to be a Humber alumni. Always happy to talk about her experience at Humber Faria recently spoke with new Digital Business Management students during Orientation. Read more about her experience, in her own words.

Digital Business Student Association

The Digital Business Student Association (dBSA) was formed by a group of students at The Business School who shared a vision of creating an inclusive, student-run organization with the aim of providing all students enrolled in the program with opportunities for extracurricular learning experience.

Study Abroad

Degree students may qualify for Study Abroad opportunities.

Every attempt is made to ensure that information contained in this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.