The e-Business Marketing degree program provides students with the essential components of a traditional business degree, plus a broad selection of computer applications, plus advanced marketing techniques.
E-business includes the processes of buying, selling, transferring/exchanging products, services, information, and funds via computer network. It also includes servicing customers, collaborating with business partners, and conducting electronic transactions within an organization.
This degree combines cutting-edge technology practices with traditional business subjects that will prepare you to succeed in a highly competitive business environment. By graduation, students will have developed a broad array of competencies in e-commerce, including the ability to develop e-business marketing/sales plans (product analysis, pricing strategies, distribution channels, promotional programs); employ project management and change management tools; analyze financial issues and how they affect pricing, cost, and profit; integrate effective and efficient supply chain management operations/tactics/strategies; and streamline business processes, using information and communication technology (ICT).
This is a business degree, built on a common platform of a solid business education – marketing, accounting, operations, economics, and law. This common business platform is shared with other business degree programs in year one and two. In years three and four, you will work toward your specialization. This is your chance to gain practical ICT skills in a broad array of business software, such as Microsoft Excel, Word, Access, PowerPoint, MS Project, SAP software, Web development languages and software, e-commerce courses and quality control.
Learn from these Humber alumni the benefits of the Bachelor of Applied Business – e-Business Marketing degree, and the advantages it has given them in attaining their career goals.
Specialized courses in years three and four include: e-Business Information Systems and Technology, Database Systems, Project Management, CRM and Data Mining and Business Strategies.
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A 14-week paid work term from May to August at the end of semester six provides valuable real-world work experience.
The merging of information systems and Internet communications allows businesses to refine customer service, enhance manufacturing and inventory control, develop interactive websites and more. This increases the need for talented graduates with the e-business skills and knowledge to help enterprises compete in the global commercial economy.
Representative careers include:
Potential employers may include:
as well as public service and not-for-profit organizations, small- and medium-sized businesses in manufacturing, services, and consulting companies
APICS The Association for Operations Management
Canadian Information Processing Society
Canadian Marketing Association
Canadian Professional Sales Association
Ontario Institute of the Purchasing Management Association of Canada
Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. Check the transfer guide for detailed information.
