Examine Canadian marketing practices as a system of business actions. Explore its purpose, the environmental forces, the process of marketing segmentation and positioning, the stages of the product life cycle and elements of the promotional mix. You will learn how target customers are identified and compare and contrast pricing strategies.
This course is offered through any of the following sections:
| SECTION: 33 (Spring 2012) | SESSION | TIME | DAY | FREQUENCY | LOCATION |
| May 11 - Aug 17 (45 hours) Registration Deadline: May 18, 2012 PRICE: $331.20 |
Internet | Weekly | Web |
| SECTION: 34 (Spring 2012) | SESSION | TIME | DAY | FREQUENCY | LOCATION |
| May 11 - Aug 17 (45 hours) Registration Deadline: May 18, 2012 PRICE: $331.20 |
Internet | Weekly | Web |
| SECTION: 50 (Spring 2012) | SESSION | TIME | DAY | FREQUENCY | LOCATION |
| May 7 - Jun 25 (45 hours) Registration Deadline: May 9, 2012 PRICE: $331.20 |
Class | 6:05 - 9:05 pm | Monday | Weekly | North |
| Class | 6:05 - 9:05 pm | Wednesday | Weekly | North |