Humber: The Business School
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MKTG 111

Marketing

Examine Canadian marketing practices as a system of business actions. Explore its purpose, the environmental forces, the process of marketing segmentation and positioning, the stages of the product life cycle and elements of the promotional mix. You will learn how target customers are identified and compare and contrast pricing strategies.

Pathways

Calendar

This course is offered through any of the following sections:

SECTION: 33 (Spring 2012) SESSION TIME DAY FREQUENCY LOCATION
May 11 - Aug 17 (45 hours)
Registration Deadline: May 18, 2012
PRICE: $331.20
Internet Weekly Web
SECTION: 34 (Spring 2012) SESSION TIME DAY FREQUENCY LOCATION
May 11 - Aug 17 (45 hours)
Registration Deadline: May 18, 2012
PRICE: $331.20
Internet Weekly Web
SECTION: 50 (Spring 2012) SESSION TIME DAY FREQUENCY LOCATION
May 7 - Jun 25 (45 hours)
Registration Deadline: May 9, 2012
PRICE: $331.20
Class 6:05 - 9:05 pm Monday Weekly North
Class 6:05 - 9:05 pm Wednesday Weekly North

Contact

Phone: 416.675.6622 ext. 4174
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