There are a variety of opportunities and challenges that confront today's international marketer. This course will provide you with an introduction to global marketing. You will analyze the changing Canadian economy, identify and describe vital cultural influences, analyze and use primary research information, identify emerging international markets, identify the effects of cultural environments on market entry and prepare a marketing proposal for a product or service targeted at a specific international market.
This course is offered through any of the following sections:
| SECTION: 33 (Spring 2012) | SESSION | TIME | DAY | FREQUENCY | LOCATION |
| May 11 - Aug 17 (45 hours) Registration Deadline: May 18, 2012 PRICE: $331.20 |
Internet | Weekly | Web |