Focus on the importance of service industries such as banking and finance, health care, automobile services and the role they play in today's economy. You will study specific business strategies and problems with an emphasis on the implications of customer expectations and perceptions including services marketer's three Ps: people, physical evidence and process, GAPS model of service quality, the impact of service failure and recovery, consumer-based pricing and value-pricing strategies and integrated services marketing communications.
This course is offered through any of the following sections:
| SECTION: 33 (Spring 2012) | SESSION | TIME | DAY | FREQUENCY | LOCATION |
| May 11 - Aug 17 (45 hours) Registration Deadline: May 18, 2012 PRICE: $331.20 |
Internet | Weekly | Web |
| SECTION: 50 (Spring 2012) | SESSION | TIME | DAY | FREQUENCY | LOCATION |
| May 8 - Jun 26 (45 hours) Registration Deadline: May 10, 2012 PRICE: $331.20 |
Class | 6:30 - 9:30 pm | Tuesday | Weekly | North |
| Class | 6:30 - 9:30 pm | Thursday | Weekly | North |