OCMC Events

There are 11 events in the competition, eight of which are cases. Pairs of students are given a half-hour to read, analyze, and prepare a presentation on a brief marketing case. They then present before a panel of judges, drawn from industries relevant to the competition. Each team is allotted 15 minutes to present, with five minutes for questioning by the judges.

Here are the case events which are presently part of the competition:

• Marketing
• Integrated Marketing Communications
• Marketing Research
• Retail
• Entrepreneurship
• Direct Marketing
• Sales Account Management
• International Marketing

There are also two individual events, where one student appears before a panel of judges. One event is the Sales Presentation, where the student presents on a given product or service. The other is the Job Interview, where the student prepares for a given position and participates in an interview.

While these events take place behind closed doors, there is one public event which is the traditional kickoff for the competition. That is the Quiz Bowl, where teams of students are presented with questions on both traditional and current marketing knowledge. Through successive rounds of 10 questions each, the teams get whittled down.

Until 1996, each college presented its own team. In that year, Sheridan introduced the concept of mixed teams, with students from four different colleges on each team. That format has been adopted for all competitions since.