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Humber Professor Mike Dover Nominated for Marketing Gold

Humber Professor Mike Dover’s book Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace has been nominated for Marketing Book of the Year by ExpertMarketeer.com, a professional Marketing Book Club.

In Wikibrands, acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time.

What is a Wikibrand? It's the next generation of business building that taps into the true power of social networks, brand connections, and customer participation to build real value. It's a status update on Facebook, a Tweet, or a review on YouTube. It's the herald of a new golden age in customer freedom and individualized customer service. 
It's the future of business—and Wikibrands offers countless creative ideas for defining and reaching out to your target audience, whether you work with an established business or are launching a start-up from scratch.


Mike Dover is the Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations for New Paradigm (later nGenera Insight), he oversaw the research programs underlying Wikinomics: How Mass Collaboration Changes Everything and Grown Up Digital: How The Net Generation is Changing the World. He also provided review support for more than a dozen other books, including Authenticity: What Customers Really Want by Joe Pine and James Gilmore.

The long-list of 50 books has been reduced to a short-list of 10 books by Expert Marketeer's Advisory Board, and the winning book will be announced February 3rd.

For more information visit expertmarketeer.com or wiki-brands.com.

NEWS & SUCCESS STORIES

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Humber Professor Mike Dover Nominated for Marketing Gold Penned by acclaimed media marketing experts Mike Dover and Sean Moffitt, Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace, has made the short-list for Marketing Book of the Year.
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