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FACEBOOK, TWITTER, YOUTUBE - The New Face of Marketing

Christina Clements creates an empowering classroom environment where students, inhabiting a world they know, use Facebook and other social media to learn marketing.

Presiding over a Facebook account for the course, she creates events where students can mingle, network and survey all the posted jobs. Exhibiting the fluid interconnectedness of social media, Clements gets her students to maintain Blogs, Twitter feeds and YouTube channels to help serve their marketing goals. All aspects of online communication, including subsets like Blog design, Web analytics and techniques for posting ads, are given the attention they deserve, so by the end of the course students can make informed decisions about the ever-evolving world of media.

Clements stresses a very practical, hands-on approach to her teaching. Weaving projects through her courses, she allows students the opportunity to implement what they're learning and to feel a real sense of investment in their work. “What can I do to make a topic interesting?” she'll ask herself. Encouraging the use of outside sources, the class explores a multitude of different tools and wells of inspiration. Absorbing all forms of media, Clements doesn't passively observe her field of study, but lives it. During her research she became involved with the Interactive Advertising Bureau of Canada (IAB) and has made sure Humber became a member of the association.

This new relationship has resulted in industry conferences that are accessible to students, further enhancing their participation in extra-curricular activities and opportunities. She points out that about 40% of her students go to university and the rest look for careers right away. Clements sends job postings to her students, and information on volunteer positions. She says her students appreciate her going out of her way, but for Clements it’s merely part of what she enjoys about teaching at Humber.

“It’s a forward-thinking organization that connects students, working to provide them with the skills and latest knowledge that they require to succeed in the workplace and at other educational institutions. It’s the best.”


More about Humber's Marketing Postgraduate Program

More about Humber's Marketing Diploma Program

More about Humber's Continuing Education Marketing Certificate

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