Humber’s Business School Uploads to YouTube and Mixes it Up
The Business School has made the move to YouTube – adding the popular site to its marketing mix. Since user-generated sites like YouTube are an important part of building a successful marketing strategy – especially as the popularity of the internet and user-generated sites grow - it would be shortsighted not to utilize this medium.
Uploading to YouTube
YouTube is a powerful medium with a reach that extends far beyond traditional methods of communication, as well as online communication. User trends show YouTube and similar sites attracting more online traffic versus non-user generated sites. In fact, according to one study out of the UK, visitors tended to visit more frequently, stay longer and view more pages on user-generated sites versus other sites. So it only makes sense that Humber would tap into this emerging opportunity to talk to prospective students.
Good for Business
User-reviews and content-sharing plays a big part in shaping prospective students’ perceptions of Humber – not to mention building a connection. Put simply the ability to hear actual students and graduates talk about their programs and why they chose Humber on The Business School’s very own YouTube channel is immensely beneficial because viewers can instantly relate to their peer group.
The Business School at Humber College offers an educational experience that is unrivaled throughout Canada and across North America – and now on the World Wide Web too.
