Marketing Fundamentals

Course Code: MKTG 111

Academic Year: 2018-2019

In this course, students will examine how marketing is practiced in Canadian business today. They will explore the purpose of marketing, the environmental forces, how target customers are identified and the process of market segmentation and positioning. The course will focus on explaining and exploring the elements of the marketing mix, product, price, place and promotion. Please note that students who choose to take an online section of this course must write the final exam in person, at either the Humber North or Lakeshore campus, or, if located more than 100km from the campus, through an approved proctoring facility. Any costs associated with this are the sole responsibility of the student.