This introductory course examines how marketing is practiced in Canadian business today. This course explains the purpose of marketing, describes the environmental forces, explains how target customers are identified, and describes the process of market segmentation and positioning. The balance of the course focuses on explaining and exploring the elements of the marketing mix – product, price, place and promotion.
* Please note that students who choose to take an online section of this course must write the final exam in person (either at the Humber North or Lakeshore campus). If a student is located more than 100km from the campus they must arrange a proctor through an approved testing facility. Any costs associated with this are the sole responsibility of the student.
|Section||CRN||Location||Start Date||End Date||Day||Time||Price|
|505||2318||North Campus||May 11, 2017||Aug 17, 2017||Thurs||6:30 pm - 9:30 pm||$382.05|
|909||2319||Online||May 8, 2017||Aug 18, 2017||n/a||n/a||$382.05|